Local SEO That Gets Lansing Businesses Found
Local SEO is how a business shows up when someone nearby searches for what it does — in the Google map results and in regular search. Orvessa Marketing handles local SEO for small businesses in Lansing, East Lansing, Okemos, Holt, DeWitt, Grand Ledge, Mason, Perry and across Mid-Michigan: your Google Business Profile, listings and the pages on your site that bring in calls.
Who this is for
- Businesses that serve a local area and get most new customers from Google, Maps or word of mouth.
- Owners whose Google Business Profile is incomplete, out of date, or was set up years ago and forgotten.
- Contractors and home-service businesses where the path is simple — Maps, then the website, then a call — and every broken step costs jobs. Local SEO is the backbone of contractor marketing, and it works the same way for shops, offices and studios.
What's included
- Google Business Profile management — cleanup and posts — categories, services, hours, photos and regular updates.
- Consistent name, address and phone listings (citations) across the directories Google and customers check.
- Review routine — we set up your Google review link, a QR card and request templates. You send a request to every customer after each job. Each month we reply to new reviews and report your review count and rating.
- On-page SEO on your main service and city pages: titles, headings, content and internal links.
- Schema and Search Console check-ins so Google reads your business details correctly and we catch indexing problems.
- Light page refreshes — not unlimited new city pages.
- Speed and Core Web Vitals watch and call tracking basics.
- A monthly plain-English report on what changed and what we're doing next.
- Website hosting included, with about 1 hour a month of small site edits from your plan hours.
This is our Local Presence package, $997 a month. See exactly what's included and excluded on Pricing.
What it doesn't include
Ad management, unlimited new service or area pages, and content-mill volume. If you want new pages and ads, look at a monthly marketing plan.
Honest timelines
We don't guarantee rankings or "#1 on Google" — anyone who does is guessing. The first one to two months are setup-heavy: fixing the profile, listings and key pages. After that the work is ongoing so your visibility doesn't go stale. Packages are month-to-month after 90 days.
No city doorway pages
We won't spin up dozens of near-identical "SEO in [town]" pages. Pages for a service area get built only when there's something real to say about it.
Start with the website
If your site itself is slow or confusing, local SEO has less to work with. See website design in Lansing — and the $500-off remake offer.
FAQ
- How long does local SEO take to work?
- Expect the first one to two months to be mostly setup. Some fixes, like a corrected profile, show up quickly; steady visibility builds over months. We report what's changing every month rather than promising a date.
- Do you guarantee I'll rank #1 on Google Maps?
- No. Nobody controls Google's results. We work on the things that influence them — your profile, listings and pages — and report real calls and form fills.
- What's the difference between local SEO and regular SEO?
- Local SEO focuses on people searching near you and on the map results, so your Google Business Profile, reviews and consistent listings matter most. Regular SEO is broader, aimed at searches without a local angle.
- Do I need a Google Business Profile?
- For a business that serves local customers, yes — it's what shows up in the map results. We can clean up an existing profile or help set one up.
- How do you help with Google reviews?
- We set up your review link, a QR card and request templates, and you ask every customer after each job. We reply to new reviews and report your count and rating monthly. We can’t promise a number of reviews or a rating.
- Is there a long-term contract?
- Local Presence is month-to-month after the first 90 days.
- Do you only do SEO for contractors?
- No. We work with contractors, home-service businesses and other local businesses around Lansing and Mid-Michigan.
- Does local SEO include ads?
- No. Ad management is part of our larger monthly plans; ad spend is always billed separately.
Related guide: How to get your Lansing business on Google Maps