Monthly Marketing Plans for Lansing-Area Small Businesses
A monthly marketing plan is a set amount of marketing work done every month — search, website pages, ads and reporting — instead of one-off projects that stall. Orvessa Marketing runs monthly plans for small businesses in Lansing and Mid-Michigan, with a clear scope and a plain-English report each month.
Who this is for
- Owners who want marketing handled every month but don't need, or can't justify, a full-time hire.
- Businesses that already have a decent website and want more of the right inquiries from search and social.
- Contractors and home-service businesses that want the full path covered — Maps, website, ads, and a call — plus any small business ready to grow past referrals.
What a month looks like
- Local SEO base: Google Business Profile, consistent listings, on-page SEO and Search Console check-ins (see Local SEO).
- Keyword map and expansion plan: which searches you should own, and which page owns each one.
- New or expanded service and area pages — written for people, never spam city doorways.
- Conversion-path work: calls to action, forms and landing-page tweaks so visitors turn into inquiries.
- Competitor gap work.
- Meta ads management, with ad spend billed separately — you control the budget.
- Measurement tied to calls and forms, reported monthly in plain English.
- Website hosting included, with about 2 hours a month of small site edits from your plan hours on Inbound Engine.
- Automated review requests sent by text or email from our system, with your customers' consent.
Two levels
- Inbound Engine — $1,997/month (our core monthly plan) — everything in Local Presence plus the pages, conversion work and Meta ads management above. Ad spend is billed separately. For owners ready to run ads.
- Growth Partner — $3,497/month (the step up) — everything in Inbound Engine plus creative tests on Meta, competitor watch, quarterly offer and promo support, and a quarterly business review. TikTok and short-form are available as an add-on once you have video, not by default.
Prices and full includes/excludes are on Pricing.
How the first 90 days go
The first one to two months are setup-heavy: fixing what's broken, building the keyword map and the first pages, and getting tracking right. After that it's steady monthly work so results don't go stale. Plans are month-to-month after 90 days.
What we won't promise
No guaranteed rankings, leads or return on ad spend. We report real calls and form fills and explain what we're changing next.
If your website is the bottleneck
A monthly plan works best on a site that loads fast and makes contacting you easy. If yours doesn't, start with website design in Lansing — remakes are $500 off when it's a fit.
FAQ
- What's included in a monthly marketing plan?
- Local SEO, new and improved service pages, conversion fixes, Meta ads management and a monthly report. Growth Partner adds creative testing, competitor watch and quarterly planning.
- Is ad spend included?
- No. Ad spend is never part of the plan fee. The platforms bill you, or we pass the bill through with your OK.
- Do I have to sign a long contract?
- Plans are month-to-month after the first 90 days.
- Do you run TikTok ads?
- Only as an add-on on Growth Partner, once you have video we can run. We don't lead with TikTok.
- How do I choose between Local SEO and a monthly plan?
- If you mainly need to show up on Google Maps and keep your key pages healthy, Local SEO is enough. If you want new pages and ads working together, choose a monthly plan.
- Will you guarantee more leads?
- No. We measure calls and form fills and tell you plainly what's working.
- Do you only work with contractors?
- No — contractors are a big part of our work, but we run plans for all kinds of small businesses.